Selling Products Online

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Well, roughly two months in to my new online shopping venture and I’m discovering just how much I underestimated everything! How much it costs to offer a reasonable range of products, how many rules and regulations there are to sell knives in Australia, how much work it would take to get an ecommerce site up and going, how many distractions there are along the way, and how much there is to know about knives! My site is operational, but it still needs some tinkering and I only have a product range of just FIVE! So I need to multiply that number by about 100 and sort out the niggling bugs before I move into the next phase, which is actually selling products! [Read more...]

Starting an Ecommerce Shop Online

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For years now I have been going to start an online store but have kept putting it off and putting off, until today when I finally took my first few concrete steps! I plan to sell all things knives and blades here in Australia. I’m going to start very small and gradually expand as I learn my way around shopping carts and the knife industry. I’m calling the shop Blades of Oz and will share the steps I take along the way. [Read more...]

Walmart Selling “Fat Girl Costumes”

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We complain when companies stretch the truth with their marketing campaigns but can they also be too truthful? Walmart has found itself in hot water after creating a category on its ecommerce website called Fat Girl Costumes. Customers were quickly offended by the stunt or mistake by the giant retailer and made it viral on social media. The politically correct police were quickly on top of the situation and forced Walmart to take it down and make an apology. As a small business, would you risk doing something like this? [Read more...]