Walmart Selling “Fat Girl Costumes”

walmart fat girl costumes

We complain when companies stretch the truth with their marketing campaigns but can they also be too truthful? Walmart has found itself in hot water after creating a category on its ecommerce website called Fat Girl Costumes. Customers were quickly offended by the stunt or mistake by the giant retailer and made it viral on social media. The politically correct police were quickly on top of the situation and forced Walmart to take it down and make an apology. As a small business, would you risk doing something like this? [Read more...]

New Year’s Resolutions for 2014

new year resolutions

How fast did 2013 fly by?! I can’t say it was the best year for me financially, personally or physically, so I’m looking forward to 2014 coming around. I’m going to make a plan and work the plan well. My new year’s resolutions this year will not be something I think about at the start of the year and forget about by February! They’ll remain on my work desk and be reviewed daily or weekly, depending on the goal. [Read more...]

Wholesale Blogs

list of wholesale blogs

Wholesale blogs are few and far between when compared with shop front blogs or e-commerce blogs, but things seem to be changing. Same goes for social media and b2b, it has been a neglected area for many companies. More and more companies are starting to see that it’s about building relationships with current customers and an offshoot of this relationship building through blogs and social media then leads to creating new customers. [Read more...]

Social Media Marketing for B2B

Just reading an interesting article on the Guardian newspaper’s website about how companies are using social media to build relationships with their customers, who happen to be businesses too. It talks about creating a human face and building trust with the major social media websites like Twitter, Facebook and Google+. [Read more...]